How Your Pinterest Descriptions Can Attract Customers

Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account.

One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write — and follow these guidelines for making your descriptions count:

Provide a context. Images without descriptions leave it to the user’s imagination as to why you pinned that particular item or what point you were trying to make. Granted, some images are so breathtaking that they need no explanation. However, in most cases, a clear, concise, and specific description of a pin can help pique a user’s interest. Items to consider when writing a description include:

What you specifically liked about the image
Why you pinned the image
What idea the image represents
What tips you have that go along with the image
What opinions you have about the image
Additional information related to the image
Spell out the specifics. Images that have vague descriptions are less useful for the viewer than those that spell out the specifics. For example, let’s say you have a pin showing a selection of great office gifts to give clients. A description that reads, “These are really great to give as client gifts,” is less impactful than one that says, “These five gifts, all under $30, can be used by a man or a woman and are something every small-business person needs. For this reason, they make great holiday client gifts. Here’s a link to where you can buy them.” Now that’s a useful description.

Link to your website. You can add live links to the captions below your pins simply by adding a URL to a pin’s description and clicking the red “Save Pin” button. Adding a link to the description encourages people to click through and drives traffic to your website and/or blog.

Include a call to action. According to a study by Reachli.com, descriptions that contain a call to action see an 80 percent increase in engagement.

For example, let’s say you’ve pinned an image for tax season that shows a small-business owner pulling out his hair in despair. The description explains that there are five ways a small business can avoid stress at tax time and provides a link to an article on the topic. That’s a good start, but you take it one step further by encouraging viewers with a specific call to action with a simple sentence or two. Here are some suggested call-to-action phrases you can incorporate into your pin descriptions as appropriate:

Download the free ebook.
Read more ways to…
To learn more…
Sign up online.
For more details…
Please submit ideas and questions to…
Call for a complimentary consultation.
Get a free quote.
Tell us what you think.
Watch a video of…
Add testimonials. A good strategy for both product and service businesses is to include testimonials in your pin descriptions. For example, if you have a pin showcasing a garden your landscaping company overhauled, you might want to place a short quote from the happy homeowner in the description.

Use keywords. One important aspect of search engine optimization is the inclusion of keywords and phrases your target audience is searching for. By using these sparingly and strategically in your pin descriptions, you can increase your Google rankings but also be more discoverable by users searching Pinterest for a particular topic.

Be mindful of description etiquette. Bear in mind that the description etiquette changes depending on whether the pin is yours, a repin, or sourced from somewhere on the web. Whenever you repin an image, Pinterest automatically brings the description over as well. If that description fits, fine — you can leave it as it is or even just add a few words of your own to personalize it. However, in some cases, you may find it more advantageous to write a new description.

When pinning from a specific blog post, permalink URL, or website, avoid copying and pasting the given description verbatim to avoid copyright infringement. For example, some pinners have violated food bloggers’ intellectual property by copying and pasting the blogger’s recipes into the comment box. Be original and write your own descriptions, while being sure to credit and link back to the original source.

 

Read more: http://socialkik.com/

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How Entrepreneurs are Building Successful and More Efficient Companies

Every good entrepreneur knows it’s true: besides having a brilliant business idea, employees are any firm’s most valuable asset. But once a business takes off, the romantic idea of founding a successful business in the proverbial garage quickly fades and reality settles in. Fact is, day-to-day issues of HR management can distract you from another key to success: growing your business.

Saving Hours by Outsourcing
The average small business owner spends more than 25 percent of his or her day handling employee-related paperwork. With additional tasks added for recruitment, hiring and training of new employees, this number quickly grows to 35 to 45 percent. In other words, rather than innovating and expanding the business, they spend almost half of any workday on administrative tasks that are a necessary evil.

While 401(k) plans or a premium benefits package keep current employees happy and attract high-caliber candidates, most entrepreneurs prefer to focus on their passion for the business, rather than on HR. They have very limited interest in federal and state regulations regarding everything from workers’ compensation to workplace health and safety, not to mention additional complexities related to employee benefits with the recent passage of the Affordable Care Act. HR outsourcing firms like TriNet, provide small, growing companies a proven way to scale, protect and streamline their business. What’s more — this approach allows entrepreneurs to focus on what matters most to them.

Power and Efficiency Through Integrated Technology Solution
Employees have come to expect anytime access to their HR information. But the cost of implementing and maintaining a state-of-the-art HR information system (HRIS) is simply out of reach for the average small and medium firm. But that’s precisely what TriNet has done — creating an affordable, cloud-based solution and mobile app to enable employees, managers and executives to access the information they need, when they need it.

Risk Mitigation: Share the Liability, Focus on Your Business
In this litigious climate, there is little room for administrative error. HR companies, like TriNet, stay on top of all employment laws and regulations so they can help their clients remain compliant.

With TriNet as your partner, you’ll have the expertise, capabilities and scalable infrastructure to grow. Our core HR services and cloud-based technology streamline the HR process for managers and employees alike. Learn more by calling 888.874.6388 or go to TriNet.com/incredible. It’s time to start achieving some incredible results of your own.

http://socialkik.com/

How Your Pinterest Descriptions Can Attract Customers

One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write — and follow these guidelines for making your descriptions count:

Provide a context. Images without descriptions leave it to the user’s imagination as to why you pinned that particular item or what point you were trying to make. Granted, some images are so breathtaking that they need no explanation. However, in most cases, a clear, concise, and specific description of a pin can help pique a user’s interest. Items to consider when writing a description include:

What you specifically liked about the image
Why you pinned the image
What idea the image represents
What tips you have that go along with the image
What opinions you have about the image
Additional information related to the image
Spell out the specifics. Images that have vague descriptions are less useful for the viewer than those that spell out the specifics. For example, let’s say you have a pin showing a selection of great office gifts to give clients. A description that reads, “These are really great to give as client gifts,” is less impactful than one that says, “These five gifts, all under $30, can be used by a man or a woman and are something every small-business person needs. For this reason, they make great holiday client gifts. Here’s a link to where you can buy them.” Now that’s a useful description.

Link to your website. You can add live links to the captions below your pins simply by adding a URL to a pin’s description and clicking the red “Save Pin” button. Adding a link to the description encourages people to click through and drives traffic to your website and/or blog.

Include a call to action. According to a study by Reachli.com, descriptions that contain a call to action see an 80 percent increase in engagement.

For example, let’s say you’ve pinned an image for tax season that shows a small-business owner pulling out his hair in despair. The description explains that there are five ways a small business can avoid stress at tax time and provides a link to an article on the topic. That’s a good start, but you take it one step further by encouraging viewers with a specific call to action with a simple sentence or two. Here are some suggested call-to-action phrases you can incorporate into your pin descriptions as appropriate:

Download the free ebook.
Read more ways to…
To learn more…
Sign up online.
For more details…
Please submit ideas and questions to…
Call for a complimentary consultation.
Get a free quote.
Tell us what you think.
Watch a video of…
Add testimonials. A good strategy for both product and service businesses is to include testimonials in your pin descriptions. For example, if you have a pin showcasing a garden your landscaping company overhauled, you might want to place a short quote from the happy homeowner in the description.

Use keywords. One important aspect of search engine optimization is the inclusion of keywords and phrases your target audience is searching for. By using these sparingly and strategically in your pin descriptions, you can increase your Google rankings but also be more discoverable by users searching Pinterest for a particular topic.

Be mindful of description etiquette. Bear in mind that the description etiquette changes depending on whether the pin is yours, a repin, or sourced from somewhere on the web. Whenever you repin an image, Pinterest automatically brings the description over as well. If that description fits, fine — you can leave it as it is or even just add a few words of your own to personalize it. However, in some cases, you may find it more advantageous to write a new description.

When pinning from a specific blog post, permalink URL, or website, avoid copying and pasting the given description verbatim to avoid copyright infringement. For example, some pinners have violated food bloggers’ intellectual property by copying and pasting the blogger’s recipes into the comment box. Be original and write your own descriptions, while being sure to credit and link back to the original source.

 

Read more: socialkik.com/

Facebook, Twitter and Pinterest Said to Drive In-Store and Online Sales

Social media sites like Facebook, Twitter and Pinterest aren’t killing brick-and-mortar businesses. Instead, they drive even more in-store purchases than online sales, according to the results of four surveys by research firm Vision Critical. Facebook drives the most sales of both types. Pinterest, meanwhile, can be a useful platform for brands to raise their profile among consumers. One in three people who bought something they found on Pinterest had not considered making that purchase previously, the research found.

According to Vision Critical, while 26 percent of consumers browse in stores and then buy online — a practice known as “showrooming” — fully 41 percent do the opposite, researching products online before purchasing them in stores. “Instead of feeling threatened by ‘showrooming,’ retailers should study their customers’ paths to purchase and use the insights gained to hone their online marketing efforts,” the company concluded. — The Drum

Social-media startup WeHeartIt may be the next Pinterest.
WeHeartIt, a Brazil-based image-sharing platform that existed before Pinterest, is finally getting some mainstream attention. The company has just raised $8 million in a Series A financing round, and the team — all except founder Fabio Giolito, who is having trouble securing a visa — has relocated to San Francisco. What’s more, the startup now has 20 million monthly unique visitors, and its registered user base is growing by one million per month. One major difference between WeHeartIt and Pinterest is that the former targets women under the age of 24, while middle-aged women form the core user base of the latter. — Business Insider

Chat rooms may be coming to Facebook.
Remember AOL’s chat rooms from the 1990s? Apparently Facebook does. The social-media giant is said to be testing a chat room feature. In its current form, the “host chat” feature is added to the status update composer along with the current text, photo and video options, TechCrunch reported. Users can open chat rooms and name them for particular purposes, such as planning an event with friends. The difference between the new feature and Facebook’s existing chat option is that stories will appear in users’ news feeds to let them know their friends are hosting chat rooms. Also, you can join a chat room without an invitation, though the host can block you if he or she chooses. No word yet on when this feature might go public to Facebook’s more than one billion users. — TechCrunch

LinkedIn lets you track who is viewing and sharing your content.
LinkedIn has updated its homepage with two new features: “Who’s Viewed Your Updates” and “You Recently Visited.” The former shows which of your connections have viewed, liked and shared your updates over the past 14 days, while the latter shows you not only 1st-degree but also 2nd- and 3rd-degree connections, letting you know which users in your larger network are interested in your content. The aim is to give users more ways to track their influence and determine who to connect with to grow their network, LinkedIn product manager Caroline Gaffney wrote in a company blog post. The You Recently Visited feature shows profiles you have viewed and discussions you have participated in, and serves as a reminder of past activity that you might like to follow up on. — ZDNet

A new app wants to make work more fun and more social.
A startup called Tomfoolery released its first app, Anchor, this week, with an eye toward making the workplace a more fun place to be. There are plenty of productivity apps that let you share files and collaborate with colleagues, but how about building relationships with them? Enter Anchor, which functions as a social network for people within a single company. You need a company email address to join up and share photos, events and other things with your coworkers. Anchor is available free for iOS and on the web. The 10-employee Tomfoolery may be onto something, having already raised $1.7 million in venture capital. — Business Insider

 

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Facebook Updates Ad Manager for Real-Time Analytics

f you’ve been frustrated by the lack of actionable reporting data that’s available for Facebook ads, the social-media company says improvements are on the way. Facebook is rolling out updates to its reporting capabilities found in Ads Manager, the interface that allows you to view, manage and optimize your advertising campaigns.

The updates are aimed at helping advertisers measure the effectiveness of their campaign in real-time, Facebook says in a blog post announcing the changes and offers more flexibility and customization of the available data. Among the changes, we’ll now be able to measure reach and frequency across any date range for an ad, campaign, or ad account. The performance of an ad, campaign and account can now also be broken out by such factors as age, gender, country and where the ad actually ran on Facebook.

Much of this data was already available in Ads Manager but with these updates, marketers will have an easier time accessing and customizing the metrics that are most important to their campaigns. The opportunity to see real-time data is the big win with this announcement. This on-the-fly insight is something that’s long been overdue and should help advertisers see better returns as they’ll now be able to more fluidly optimize their campaigns.

For instance, discount travel site Priceline.com has been testing the new features and has reportedly already been able to reduce the number of reports they have to pull by 50 percent and are now able to quickly interpret campaign results and develop ad-hoc reports with the metrics and dimensions most relevant to them.

The wait for these updates will continue a little while longer as Facebook said they’d be rolled out globally over the next few weeks. Earlier this month, Facebook said it was dramatically scaling back the number of advertising options it offers to marketers in an attempt to simplify the ad-buying process.

Read more: http://socialkik.com/

New Foursquare Feature Could Increase Check-Ins for Businesses

If you notice a lot more people using Foursquare to “check in” at your business, you can most likely thank Foursquare itself for the influx in social-media action. The company has made it possible for individual users to check in the friends they are with in addition to themselves.

Here’s how it works: When a user checks in, he or she can click on the new “I’m with …” button, scan a drop-down list of friends and then select the ones he or she is with at your business. The first time a user attempts to check in a friend, that friend will receive a notification requesting permission to let him or her check them in. Once permission is granted, the person will be checked in and that friend will be able to check him or her in at other locations in the future.

If a user declines to be “checked in,” he or she can still be tagged using Foursquare’s “mentions” feature.

“Instead of you and four friends each pulling out your phone to check in at dinner, now one of you can do it for everyone,” Foursquare wrote in a blog post announcing the new feature. “Less time spent on your phone, more time enjoying the moment.”

With more check-ins, businesses may be better able to attract new customers and engage returning customers. Foursquare users can update their settings and then download the free update on iPhone and Android.

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5 Ways to Promote Your YouTube Videos

You can make the most informative and entertaining video on YouTube, but that alone won’t guarantee you an audience of potential customers. You’ll still need to promote your video in as many ways as possible to help spread the word about your startup.

Here are some of the most successful tactics for promoting a new YouTube video:

1. Promote it on your company blog.
Your company blog is the perfect place to promote your video to your loyal customer base. Talk up each new video in its own blog post, linking to it or even embedding it in the post.

2. Tell your email list.
When you upload a new video to YouTube, send a message and link to your entire email list. If you send out a periodic email newsletter, mention your new videos in it, too.

3. Connect to social media.
Mention your new videos in your tweets and status updates, and link to or embed them in the messages. Facebook, for instance, lets you embed YouTube videos in your status updates. Just paste the URL into the status update and Facebook will put the video in your News feed. Twitter doesn’t let you embed videos, but you can link to them from your tweets. And on Pinterest, you can “pin” YouTube videos to your virtual pinboards.

You also can promote your videos on social bookmarking and news sites such as Reddit and StumbleUpon. When you post a link to your video on these sites, you can broaden the viewership beyond your existing customers and social media followers. Note, however, that self-promotion is often frowned upon on many of these sites, so do so as sparingly and subtly as you can.

4. Do some old-fashioned public relations.
While most companies focus their promotional efforts on the web, you shouldn’t neglect traditional public relations. This means issuing a press release when you’ve uploaded a new or particularly important video, and also picking up the phone or sending emails to target specific news outlets, such as your industry’s trade groups, publications and blogs. Make sure you include a video link in your press release to help online news sources link directly from their coverage to your video on YouTube.

5. Advertise on YouTube.
If you can afford it, you can advertise your videos on YouTube, using parent company Google’s AdWords for Video program. Called TrueView ads, they appear on the YouTube site, targeting potential viewers and linking back to the selected video or your YouTube channel page. TrueView ads are pay-per-click (PPC) ads, just like traditional AdWords text ads. So, you pay only when someone clicks your ad.

Start by logging into your Google AdWords account and linking it to your YouTube account. Set a daily budget for the maximum you’re willing to spend. Then, select a video to display in your ad and choose the type of ad you want to run.

Google offers four types of TrueView ads. In-search ads appear at the top of the search results page when users search for the keywords you select. In-display ads appear in the related videos section on the viewing pages for similar videos. In-stream ads are short video messages that play at the beginning or end of other videos. And in-slate ads are commercials that play before or in the middle of longer videos.

In-search ads are the best choice for many companies because most YouTube videos are found through searches. So, just like your website, you want your video showing up on search results pages.

The next step requires you to set a maximum cost per view (CPV). This is the maximum amount you’re willing to pay for each click. You can start with just $1 per day but what you spend is really dependent on your budget. You then choose how to target your ad — through demographics and interests or via keywords. Keyword targeting is often best for in-search ads.

Once your campaign is up and running, you can use the AdWords Dashboard to measure the performance of your ads — including but not limited to number of views. Depending on the results, you may need to tweak your strategy and possibly create new ads.

 

Read more: http://socialkik.com/