Archive for August, 2011

How To Develop a Social Media Marketing Strategy That Works

May 30, 2011 by Douglas Idugboe

Having a marketing strategy is good, but having a marketing strategy that works is great!Last year, I wrote several posts to uncover why businesses must formulate and practice a social media marketing strategy that works. Whether it’smeasuring the ROI on your social media efforts or saving a dying business with social media, building a social media marketing strategy is one of the basic building blocks to leveraging social media for your business.

Many businesses believe setting up Facebook and Twitter profiles will do a world of good to them and that’s their definition of joining the social media bandwagon. However, the truth is that using social media requires a careful thought process, strategic planning and flawless execution.

In this post, I present 5 proven tips which will help you build a social media marketing strategy “that works”!

Observe Others and Analyze Your Marketing Strategy

Very often, businesses jump on to Facebook and Twitter without even analyzing what they need out of these social networks. They claim that since their competitors are using social media so they have no other choice but to adopt social media. Sooner than later, such businesses are caught off-guard and their social media ambitions reach a tame end.

I reckon it’s important for businesses to analyze how social media can help them. They need to observe how people use social media and how their competitors are leveraging it. Analyze your business needs and how various social networks like Facebook, Twitter, LinkedIn and others can fulfill these needs.

What’s Your Social Marketing Strategy Action Plan?

Once you’ve determined what you want out of social media, the next important question is how you get it. Businesses need to come up with an action plan with realistic targets and feasible time/ cost estimates. If your action plan takes forever to achieve or if it requires you to invest a fortune, there’s a strong case to revisit your action plan. In such cases, it’s best to start with concrete short-term goals such as I want to have 2,000 Facebook Friends in the first 3 months or I want to close 5 deals with my Twitter followers this month etc.

Execute Your Marketing Strategy

A marketing strategy is only as good as those who see it through. Once youhave a social media marketing strategy in place, it’s important to focus on getting the execution right. Very often, businesses need to take a call on whether they can execute their social media strategy themselves or do they need to hire specialist social media experts? When in doubt, seek help from an expert.

Evaluate Your Marketing Strategy

Most business follow a simple rule when it comes to adopting new technologies or paradigms – If it boosts my business’ ROI, it’s worth the investment. Social Media is no exception to this rule. Unless, businesses see value addition from social media, they are not going to take the plunge. Therefore, it’s important for businesses to evaluate the impact of their social media efforts.

Evaluating social media ROI is easier said than done. There’s no single criteria based on which you can determine the success/ failure of your social media strategy. For an in-depth analysis of how you can measure your social media ROI, read this post.

Refine Your Marketing Strategy

The real beauty of social media lies in its dynamism. Social media is changing all the time. For example, if you logged in to your business’ Facebook profile, after a long gap, you would have realized that it’s now a Fan Page. Therefore, it’s important to continuously refine your social media strategy and adopt a flexible approach with the changing social media scenario.

Does your business have a social media strategy that works? If so, what are the most important criteria for developing such a marketing strategy? How does your business measure its social media ROI? Do you think it is difficult to track the business value of social media? Please share your opinion by leaving a comment below this post.

 

 

Advertisements

7 ways to create display ads that get noticed

By Ariel Geifman on August 22, 2011

One of the hardest things about brand advertising is that you cannot make up for lack of creativity with high media volume. Advertisers have to constantly compete for users’ attention and make sure their ads stands out from the mediocre “just OK” standard banners that users face every day.

But some ads do stand out. They make you laugh, play, enjoy — and most importantly, remember the advertising message. This article features online creatives that fall into this bucket.

What is common to all of these ads is that they seek to deliver an experience rather than just an image featuring a brand. They typically have a striking visual, in many cases taking advantage of a large portion of the screen. They will surprise you and find a way to keep you engaged, make you laugh, and keep you stimulated. These advertisers succeed by creating a holistic advertising experience that is neatly tucked into an ad.

Here are seven ways that advertisers managed to get users excited and gave them a few moments of unexpected joy while browsing.

 

Use video in non-traditional ways

Combining video into a banner has consistently proven to be one of the best ways to increase effectiveness.MediaMind’s benchmarks show that video has a positive effect on nearly every metric. It increases dwell rates by 30 percent and nearly doubles dwell time. Furthermore, it doubles click-through rates and increases conversion rates.

The use of video does more than just draw a user in for more interaction and engagement. Video can also improve brand perception by telling a compelling narrative and spreading the story of the brand. To be effective, videos don’t necessarily have to be long, nor do they have to be confined into the traditional trailer.

For example, the below ad for the movie Unstoppable uses fewer than five seconds of video to grab the user’s attention and convey what the movie is about. A train rips through the entire homepage from left to right and summarizes the gist of what happens in the movie for an hour and a half.

Invite people to play

Playing is one of the most powerful ways to retain a message. Kindergarten teachers know this and do it every day. So why not advertisers? Games have an advantage over other ads since users must actively engage with the brand for an extended period and give their full attention in hopes of winning or getting a high score.

 

One of my favorite in-banner games is Nestle’s Chocapic. This is a virtual reality game that allows you to drive a bike by moving your head. The webcam on the computer identifies the movements of the player and steers the bike left and right. It’s easy to play for hours. This is a similar concept employed for the bigger-format augmented reality game (disclosure: a MediaMind-enabled project) that Chocapic launched last year.

Get users involved in what they want to see

V ads are very different from online ads. TV is a lean-back experience, in which users passively watch whatever is on the screen. Online is a more lean-forward experience, in which people sit with their computers on their laps or at their desks and interact with content. Therefore, when video is delivered online, it is a different experience than TV, and users should be encouraged to interact and engage with it.

The interactive trailer for Avatar (image below) took interactivity to the next level. The trailer starts with the beautiful vistas of the planet Pandora. As the trailer plays, users can click on it and explore the fauna of the planet, the weapons shown in the movie, and many other features. Each time you click on an item in the trailer, it stops and a window opens with the option for the user to explore further. Once the user clicks on the banner and is taken to Avatar’s minisite, the user can create a full avatar in his or her image.

 

 

This ad promotes the DVD for Avatar and targets users who are already Avatar enthusiasts. It is a great way to draw in users by providing more information and more value. Avatar’s creative team went far beyond just putting a trailer in a banner.

Remember that sex sells

Delivering a sense of a fashion brand or the scent of a perfume both offline and online is challenging. In magazines, advertisers use powerful images that convey the essence of the perfume, such as freshness, a seaside breeze, or love and passion. Magazine advertisers have another advantage since they can append a sample of the scent to get users to try it on the spot.

 

Italian fashion house Diesel took these powerful magazine images and transformed them online. In one of the most sensual ads seen online, Diesel uses a homepage takeover to convey the essence of its new perfume: “Fuel for Life.”

At the beginning, a wallpaper ad covers the homepage, and a mid-page unit (MPU) appears in the middle. But once you click on the banner, a full-page homepage takeover opens up, showing a 15-second clip. The clip features a beautiful man and woman playing around with a bottle of perfume. The entire clip is full of sex appeal and suggestive poses that leave little room for imagination.

Diesel has taken some risk due to the highly seductive nature of this ad. Nevertheless, this ad is targeted at the Diesel audience and caters to an image that its young audience looks for and expects from the brand. Young and fashion conscious, the intended audience already likes the Diesel brand, and it can appreciate this ad and image that the brand is trying to sell.

Break the silos between online and offline

Who said that online and offline advertising should be siloed? Now advertisers can link the physical world and the virtual world using the mobile phone. That is what Tesco, one of the largest global retailers, did when it wanted to expand its brand in South Korea.

Market research has shown that South Koreans work very long hours and have no time to go grocery shopping. Tesco’s Korean subsidiary Home Plus put up billboards in subway stations with its range of products, accompanied by QR codes. This created virtual supermarkets within the subway stations where users could stroll between these virtual shelves and shop by scanning the QR codes with their phone and use a special mobile app.

Once someone filled his or her mobile shopping cart, the person checked out online and the groceries were delivered right to that person’s door. This campaign alone lifted sales by 133 percent and allowed Tesco in South Korea to become No. 1 in the category. It might sound too good to be true so check out the video to see for yourself.

Make your ads visible

Have you ever noticed where your eyes focus when a page loads? Probably on the top of the page, which appears to be the perfect place to locate a banner. The advantage of the pushdown banner is that it moves the content down, giving more space to the advertisers’ message. Performance data shows that pushdown banners tend to receive ample attention from users. With a dwell rate of 7.7 percent, nearly eight of every 100 impressions will receive an engagement lasting more than one second.

 

Adidas did a particularly good job with its pushdown banner. When the page loads, the banner expands and the ad presents three football players. This immediately grabs the users’ attention. The ad asks users if they would like to win two game tickets to support Spain in-person. Then users click on the blinking words and enter their names, which will appear on the player’s shirt. Users can choose one or more players, turn on their webcams, and become part of the ad and appear inside the game. This ad also combines social features, in which users can record themselves, replay, and share on Facebook.

Literal out-of-the-box thinking

Since users are already used to the location of the MPU in relation to the publisher’s content, advertisers are presented with the challenge of breaking the standard mold and delivering a message outside the typical banner that grabs immediate attention.

 

To advertise the new Eee Slate, Asus and Microsoft decided to get the message across that their product was no ordinary PC. They achieved this by developing two synchronized banners that literally involved out-of-the-box thinking. On the top banner, a young girl reaches out to the MPU in the middle of the page and grabs what looks like an ordinary PC and turns it into a tablet. In a very subtle way, the ad surprises the user and breaks the mold of the regular banner ad. Furthermore, the ad challenges the perception that a PC and a tablet should be two different products.

In online rich media, it’s all about the experience. Advertisers who make the effort and let users engage with the brand through games, interactions, and glaring images are going to get attention. These are the kind of ads that are worth users’ time.

As the online world becomes more crowded, brand advertisers need to think about new ways to break through the clutter. Rich media provides a flexible canvas on which to express exciting advertising ideas and get users to engage. Brand advertisers that manage to get users truly immersed in the ad can get their messages across far more powerfully than via any other medium.

Ariel Geifman is principal research analyst at MediaMind.

On Twitter? Follow iMedia Connection at @iMediaTweet.

Top 10 Tips for a Social Media Strategy

Posted by Matthew on August 22nd, 2011

A colleague asked us the other day what would be our top 10 tips for using social media as a marketing tool and it occurred to us that we hadn’t blogged about social media for a while.  Bob wanted to know why we felt social media was important and what its impact was on marketing, SEO (search engine optimisation), even  website design and then the overall business.  So we thought about this and here’s our top 10.

  • Social media needs commitment – time for authoring content and time for interacting.  Don’t do it if you are not prepared to make time.  Be totally objective. What do you want to achieve by using social media?
  •  Join lots of social media sites, but focus efforts on only on a couple. For business I would suggest Twitter and Linked-In
  •  Remember that everything you post is now in the public domain – permanently.  Does your next client need to know how many pints of lager you consumed with your rugby curry boys on saturday?
  •  Optimise your website and remember that social media is great for search engine optimization.  This will focus you on the topics to blog/interact on and help you with important keywords.  Google ranks sites now on social media authority – take advantage of this – and many will allow you links back to your website – don’t miss this opportunity and use anchor text if you can.
  • Be interesting – try and be an authority on what you do best. That way people will want to engage with you. Reply if people connect or comment on your posts.
  •  Interact – ask questions.  Find people with common business interests – engage – help them first.
  •  Always keep your profile current and keyword rich – choose a great username that involves keywords if appropriate.
  •  Use social media sites that can integrate. For example, FaceBook can link with Twitter so that any status update on FaceBook reflects as a tweet, or vica versa and Twitter can integrate with Linked in so any tweets update automatically on your LinkedIn profile.
  •  You cannot manage it all without some automation – use Hootsuite or Tweetdeck to monitor important contacts and their social media activity.  You can also schedule tweets.
  •  Watch out for new social media sites. They might be the next Twitter or Facebook.

Think Joined-up Sales and Marketing

Posted by Deb on August 15th, 2011

In this tough economy, resources are really tight. Not only is the marketing budget highly restricted but we are all finding resources – human ones – and as a direct result, personal time limited. So how can we compete, how do we get more business from existing customers and new business from prospects?

Remember the sales funnel?

We have to address each stage and think long term; as well as getting the short term fix that brings in this months mortgage! And that means being totally customer focused.

There are six critical tactics to identify great prospects and to convert them into happy paying customers:

Cease focusing on pushing product – engage a company-wide customer-centric approach – what to they want? – what are their real needs?  Check out my “product positioning for duffers” article here.

Identify the most compelling value proposition in your offering that will satisfy those customer needs – this will resonate with the prospect and assist them in choosing you.

Deliver a totally consistent message in all your outbound communications based on this compelling value proposition – dominate your niche – be known for what you are really good at

Test your efforts – continuously. Analyse, modify and test again.

Adapt your offering to what is right now a constantly changing marketplace – evolve – don’t be a dinosaur – see my previous paper on this.

Sales and Marketing are jointly accountable for sales conversions – the 2 disciplines should be joined at the hip right now.

This are tough times – find out what your customers really want right now, evaluate their response and keep forward momentum on product development – and remember that services are all part of the product – for example terms, warranty, payment credit, support, training etc.

Read More »

Specialist Engineering Contracts gets to page 1 of Google

Posted by Deb on July 25th, 2011
Following some intensive targeted off and on-page SEO, The Specialist Engineering Contractswebsite  designed by Snap-Marketing, now ranks at the top of Google page one for a keyword – 2 more to go – watch this space!

The website was designed from the bottom up by Snap Marketing and we researched some interesting gaps in the market with the keywords we agreed with the client.

We love it when a plan comes together!

Read More 

Your Website Meta Description is actually an Ad

Posted by Deb on June 16th, 2011

I was doing a presentation on SEO to the local BNI chapter yesterday – and was trying to explain the various elements of on-page optimisation in the context of website design in order to highlight the difference between on-page and off page SEO.

So I put up this screen grab of a typical site to show the keyword rich title tag, header tags body copy – we optimise this is all our website designs and re-redesigns. But today, reflecting on what I told the audience about how important the meta description in website design and SEO, it got me thinking.

The meta description of a web page is the text that appears under the title tag in the search engine results and basically describes that page. And I have been looking at it as an key SEO element, which it is.  But hang on, the meta description for an important page on your site an advertisement – and it can and should invite the surfer to take action. For example a click through.
So a compelling meta description is an important part of making your site more visible on the Web but also a marketing tool in its own right.

But hang it – why not make it such a good ad that they don’t need to?

In the image below, we show results from Google for a search on Marketing Consultants Berkshire. The meta description for each web page is the black text below the link in blue. Get those keywords in there for the search engines but also make it strong enough to invoke as call to action – a click through or maybe a phone call.

You’ve got about 150 characters so make them count!

 

Yee Haaaa! Valued Client to the top of page 1 on Google

Posted by Matthew on June 6th, 2011

After on 4 months off and on-page SEO, the GL Print website, designed for SEO by Snap-Marketing, ranks at the top of Google page one for a keyword – 2 more to go – watch this space!

The website was designed from the bottom up with SEO in mind – with keyword research first, then website structure and navigation, then copy and then off page link building.

We love it when a plan comes together!

 

 

Social Media

Tips for Newbie’s: How to promote your Blog using Social Media

by LAUREN BAILEY AUGUST 19, 2011 BLOGGING TIPS

Social media tools offer limitless solutions for promoting your fledgling blog. If you’ve tried to boost traffic to your blog through other means (SEO, meta tags, etc.) and still suffer from a small readership, you may want to consider utilizing social media tools. Think of the social media tools as constant promoters for your blog, […]

Tagged as: ,

4 COMMENTS Continue reading →

 

 

8 Ways To Use Google Plus To Promote Your Products & Services

by FABRIZIO VAN MARCIANO AUGUST 6, 2011BUSINESS MARKETING

With all the recent hype surrounding Google+, today I thought it would be cool to write a post outlining some of the valuable benefits, from a business perspective, on how to effectively use the relatively new social media platform to promote your products and services online. The latest studies revealed that Google+ had soared, obtaining […]

Tagged as: 

13 COMMENTS Continue reading →

 

 

5 Useful Tweet Tips for Engaging Bloggers!

by FABRIZIO VAN MARCIANO AUGUST 1, 2011SOCIAL MEDIA

Twitter is a must-use social media marketing tool for any serious blogger looking to build online credibility and drive traffic to their blogs. If you’re already using Twitter regularly, are you ensuring that you are tweeting effectively? Are you getting the most by engaging, growing and driving traffic to your website and Twitter profile by […]

Tagged as: 

4 COMMENTS Continue reading →

 

 

Is Social Media Really Worth your Time & Effort?

by FABRIZIO VAN MARCIANO JULY 6, 2011FACEBOOK

These days everyone is raving about social media this and that and how important it is to get on Facebook, Twitter and YouTube and so on. Whilst I strongly believe that using social media can give your business greater potential online, and I know Samantha recently highlighted some of the facts about Facebook in her […]

Tagged as: 

3 COMMENTS Continue reading →

 

YouTube Videos: 6 Ways to Promote your Products & Services Online!

by SAMANTHA WRIGHT JUNE 15, 2011 BUSINESS MARKETING

Before I start today’s post I’d just like to bring to your attention that we’ve just launched an opinion poll on our Facebook page if you’d like to participate it would be a great help to us. You’re probably familiar with YouTube no doubt, and you know that many marketers and entrepreneurs alike use YouTube […]

Tagged as: 

4 COMMENTS Continue reading →

 

 

Social Media’s Star-Crossed Couple?

by JESSE LANGLEY AUGUST 13, 2011 FACEBOOK

The very recent and dramatic launch of Google+ has created a storm of speculation bearing strong similarities to entertainment industry dating gossip. Among Hollywood’s most unforgettable big-screen love affairs, the one’s that burn hottest are those whose characters meet in acrimonious conflict. Gable and Leigh in Gone With the Wind, Burton and Taylor in Cleopatra […]

Tagged as: 

9 COMMENTS Continue reading →

 

 

5 Social Media Tactics for Email Marketers

by CRYSTALG AUGUST 4, 2011 EMAIL MARKETING

Email is a tool that that the majority of adult internet users access every day, which is why email marketing is so effective. Email marketing is time-efficient, cost-effective, builds relationships and boosts sales. And now, social media marketing is on the rise for similar reasons. The 2011 MarketingSherpa Social Media Marketing Benchmark Survey reported that […]

Tagged as: 

3 COMMENTS Continue reading →

 

 

Buy Facebook fans: 10 Sites worth checking out!

by SAMANTHA WRIGHT JULY 12, 2011 FACEBOOK

When launching your Facebook page (affiliate link) for the first time, it can be quite difficult to attract fans to your new page. Thankfully there are services available on the web which can help you get started. For example there are numerous Facebook marketing websites which allows you to purchase targeted or non targeted Facebook […]

Tagged as: 

2 COMMENTS Continue reading →

 

 

10 Facts & Reasons why your Business should be using Facebook!

by SAMANTHA WRIGHT JULY 4, 2011 FACEBOOK

This post is aimed at new business start-up’s using social media and Facebook for business for the first time. If you’re still debating over whether or not to use Facebook for marketing purposes for your business, then here are some top facts and reasons that might just entice you to do so. // // // […]

Tagged as: 

11 COMMENTS Continue reading →

 

 

10 Ways To Get More Traffic From Twitter!

by SAMANTHA WRIGHT MAY 16, 2011 SOCIAL MEDIA

Twitter is one of the most useful social media marketing tools that you can use to drive lots of targeted traffic to your website. Tweeting is a single activity on Twitter which allows you to share links and resources with your followers, if your followers find any of them useful; they’re more than likely to […]

Tagged as: 

8 COMMENTS Continue reading →

 

 

 

 

 

 

 

 

 

 

 

5 Small Business Marketing Tips

by GUEST AUTHOR on AUGUST 22, 2011

1.    Develop an Inbound Marketing Strategy

Inbound marketing is a tactic that relies on being found by customers. It is the opposite of outbound marketing which attempts to contact or appeal to the customer directly. Examples of inbound marketing include: SEO (search engine optimisation), blogging, document sharing and social media activity. Examples of outbound marketing include: cold calling, direct mail and advertising. Inbound marketing has emerged as a phenomenal trend over the last few years; largely owing to the explosion of SEO and social media as a means to reach people at the right moment. A properly planned and delivered inbound marketing campaign should be measured and long-term, aiming to connect and build relationships with customers. For start-ups and small businesses that are prepared to think ahead, this is essential activity. It also doesn’t have to be expensive. For example, developing a helpful presence on a forum dedicated to your niche is completely free of charge. However, this kind of marketing strategy will involve hard work to get right. Building a trustworthy and credible profile online can’t be done with shortcuts.

2.    Guest blogging

Ok, this is another inbound marketing tactic but it deserves a mention of its own. Guest blogging is a great, and usually free, way to spark potential interest in your business by sharing useful, expert, interesting or amusing content with people on websites relevant to your sector or niche. Pick the right guest blogging opportunity and it has the potential to deliver great traffic and response back to your own site. It can also have very effective SEO benefits. The key to this is the content you provide – it needs to be great quality.

3.    Integrate your online and offline marketing activities

Small business marketing plans can be as effective as those for bigger businesses if you apply the same logic on a smaller scale. Integrated marketing activity is the key to successful plans for businesses of any size, regardless of your budget. So, if you’re planning to launch a competition on your website, you need to carefully think through the channels you will use to promote it elsewhere. You need to be consistent and clear with your marketing messages and your branding. Flyers and posters, for example, which bear little resemblance to your website, will not help you to crystallize an image with your target audience.

4.    Paid Search

Most small business start-ups will invest in a new website, but SEO has to be a long-term objective. Achieving top placements in Google’s organic (Free-to-Click) results requires time, great quality content and approval from the web-general in the form of inbound links to your site. Paid Search (or Pay-Per-Click), on the other hand, can deliver instant traffic to your site for competitive keywords that are difficult to rank via SEO. Even as a short-term tactic, Paid Search can be used to help you inform your SEO strategy, help you build natural inbound links into your best quality content and help drive sales and response.

5.    Online PR and Press Releases

The key to success online is to build great content and deliver it to a high specification. Poorly constructed websites with badly written copy and lazy content will not get you anywhere. Think about what is unique and compelling about your proposition and how to communicate that to your potential customers. Once you’ve firmly delivered this on your web property, use every online channel available to promote your great content. Press releases with PR Web can be very effective when written and deployed correctly. Networking with e-zines, bloggers and newspapers can get your fab content talked about, linked to and hyped.

These are 5 small business marketing tips that can be implemented at low cost or no cost at all. The secret to the success of any of these tips is in the planning, the effort and the delivery.

James Hubbard is a small business marketing consultant based in Brighton & Hove, East Sussex.

Related Posts You Might Enjoy:

  • Layering your Online Marketing for Maximum Effect This is a guest post by Claire Jarrett. If you want to guest post on this blog, check out the guidelines here. One way we can build up our link profile (and therefore appear higher in Google search engine results, and make more money!) is to build link-bait.  This is a …
  • How Social Media Can Promote Your Ecommerce Website According to a report compiled by Nielsen Online, nearly two third’s of the world’s population visit social networking sites. Imagine how lucrative it would be for an online business to tap into this vast consumer base and engage with their prospective customers? As an owner of an ecommerce business you can …
  • 5 Ways Your Social Media Strategy Influences Your Search Engine Ranking Social media marketing rules! Internet marketers are flocking to social media marketing as a means to reach countless potential customers. With sites like Facebook or Twitter pulling in millions of users, the marketing possibilities are endless. Social media have a unique power to drive massive traffic to your website. In fact, …
  • How To Succeed As an SEO The Internet has loads of opportunities available for those who want to earn and learn at the same time –Search Engine Optimization or SEO is one of them.  However, it must be noted that though this job can give out some serious benefits, it may not be as easy as …
  • Using Offline Marketing Strategies to Boost Online Marketing Campaigns If you have a home-based business that is also online based, there are many traditional campaigns that you can try (or otherwise known as offline marketing) in order to let your business flourish. The fact of the matter is that online and offline means of marketing can actually complement and …

Marketing Minded – Marketing Tips That Work

Blogs Every Marketer Should Read

August 24, 2011 by  at 7:12 am

In business, everyone is trying to gain a competitive advantage. Having a plethora of resources that’ll keep you two steps of the competition ideal for most business owners, marketers, and entrepreneurs. That’s why I decided to share a few blogs that are invaluable resources.

These blogs are so saturated with value that it’s near impossible to swing through without leaving with some type of nugget of knowledge. The following blogs should be on every marketers reading list. Visit them, bookmark them, then go tell a friend. This is the creme de la creme of business-related blogs.

Copywriting

Copyblogger – Brian Clark runs one of the best online marketing blogs on the Internet. Copyblogger is the one-stop shop for content marketing strategies. If you’re looking to create compelling content that sells then this blog is for you. The Internet Marketing for Smart Peoplecourse contains some of the best value you’ll find online, and it’s free.

Traffic & Conversions

Social Triggers – Derek Halpern has an approach that’s very direct, simple, and super effective. Social Triggers is focused around “psychology marketing”, basically learning what makes people tick. Social Triggers will help you get more traffic, leads, and sales. Derek has two great resources on Social Triggers; one packed with proven list building strategies, and another with tips to help you increase sales online.

Think Traffic – Corbett Barr is the man behind Think Traffic, a blog designed to help bloggers build popular blogs with tons of traffic. Think Traffic is like one big toolbelt full of strategies and tactics to you build an audience and make money in the process. Sign up for Traffic School while your over there.

Affiliate Marketing

Smart Passive Income – Pat Flynn turned lemons into what is now The Smart Passive Income Blog. The guy got laid off and created the blueprint to making a living online. Pat’s monthly income reports are gold; they’re detailed, real-life experiences from a nice guy making a cool 5 figures a month online. If you’re trying to monetize your blog to make part time or full time income then this needs to be your bible. A plethora of tips and tested methods that’ll help you earn big bucks without the long hours.

Social Media

Social Media Examiner – Guide to all things social media. This blog is filled with detailed “how to” articles, case studies, and exclusive interviews with numerous successful marketers. Their valued-packed video content are amongst some of the best on the web.

Chris Brogan – There’s an alpha authority figure in the social media space and his name is Chris Brogan. On his blog, Chris talks about how to humanize your business, building loyal online communities, and the future of business communications. His Blog Topics community(which I’m a member of) is full of food for thought to help you improve your blogging efforts.

The Pros and Cons of Email Marketing

Email is the most powerful marketing tool, period. It’s inexpensive and the most preferred medium for sharing. All that said, email isn’t perfect. There’s a good and bad side to everything, just make sure the benefits out weight the flaws. It’s really a matter of opportunity cost.

Since I’m such an advocate of email, I don’t think it’d be right if I didn’t run down both sides so you can be aware of who email is with and without the makeup.

Here’s the run down:

Pros

  • Quick, easy delivery
  • Inexpensive
  • Targeted
  • Completely measurable
  • Automated messages
  • High ROI
  • Builds trust
  • Unlimited reach
  • Drives sales
  • Interactive

Cons

  • CAN-SPAM Act
  • Once sent, emails can’t be fixed
  • Deliverability isn’t guaranteed due to spam filters
  • Can be easily ignored
August 15, 2011 by  at 7:06 am

Everyone doing business, marketing a product or service needs to have an engagement strategy in place to help grow their business, especially online. Engagement is the name of the game. It’s what keeps businesses going for the long haul. I blog here to help small business owners and entrepreneurs learn how to connect with their customers, engage them and drive sales using social media and email marketing. That’s because engagement or your …[Continue reading…]

August 11, 2011 by  at 7:04 am

Blogging is not for the faint of heart. It takes knowledge, hard work, and dedication amongst other things to build a massive following. Luckily for you, there’s one thing that makes a blogger life much easier and much more profitable: an email list. Here’s a few reasons why… It Drives Loyal Traffic If you’re like most bloggers, one of your main goals is to increase traffic. The more traffic the better. But traffic isn’t necessarily qualified …[Continue reading…]

August 8, 2011 by  at 6:55 am

Ar•chi•tect (n): a person professionally engaged in the design of certain large constructions; the deviser, maker, or creator of anything. I started off this post with the definition of an architect just to show you the everyone is an architect in their own way, whether we realize it or not. As business owners, we should undoubtedly take this approach to our ventures. An Architect is a Selfless Giver Architects are responsible for nearly …[Continue reading…]

 

7 Methods to Drive Laser focused Visitors to Your Site

Whether you’re an affiliate marketer, sell your personal products and services, or MLM, there are certain web advertising techniques that you should utilize to get extra visitors to your site.

It’s not that internet advertising strategies that change from trade to business that make a distinction, however the way you apply them to advertising your business.

The most important factor of internet advertising is to go where your clients are. Simply as you wouldn’t promote gambling on a gardening web site, don’t promote services and products, your own or another person’s, or MLM the place it’s not welcome.

What I’m saying is, don’t simply throw your product up anywhere. That’s not targeted traffic. To get targeted site visitors, you must promote where others are searching for what you might be offering. Targeted traffic is the key to higher website conversion and extra sales.

Regardless of what you’re selling, these strategies will help you get more traffic to your website, and constructing site is essential to your success it doesn’t matter what business you’re in.
Listed here are seven strategies I use to get extra site visitors to my sites:

1. Search engines.
Engines like google are the best way I do know of to be found on-line as a result of nearly everyone makes use of the search engines. Though I don’t recommend that you rely solely on serps as a manner for potential customers to seek out you, you should at the very least get your website indexed. People can’t discover you should you aren’t there.

2. Hyperlink exchanges.
Though linking isn’t as useful as it once was, it’s still an efficient method to promote your site. By contacting website owners who’ve websites that complement your own, and then exchanging hyperlinks with them, you’ll construct referral traffic as a result of linking remains to be thought of to be an endorsement of your site.

3. Affiliate programs.
An affiliate program is the place you permit others to advertise your website for a proportion of the profits of each sale. Though there are other ways to pay associates like per lead, pay per sale is the most common.

With an affiliate program, you give others an incentive for promoting your website, and this could also make it simpler to get hyperlinks again to your site.

4. Writing articles.
Of all the internet marketing methods I’ve tried, I’ve found this one to be the most effective. I’m sure it has something to with the truth that I like to jot down, and maybe it’s easier for me.

What articles will do for you is assist you build backlinks to your site, establish you as an skilled, and offer extra value to your business. You might be offering your potential clients something up front.
If the considered writing articles makes you cringe, attempt writing tip sheets, lists, or a how to. People love these kind of articles as a result of they’re really easy to read.

5. Joint ventures.
Finished accurately, a joint venture could be your ticket to quick cash in your business. By seeking out others who have complementary websites, and providing them incentives to sell your merchandise, you’ll be able to shortly increase your bottom line.

6. Record building.
Although checklist building isn’t an web advertising method per se, it is a vital a part of constructing your business. Record constructing means that you can recycle your visitors, build relationships, and enhance your conversion to make extra sales.

7. Know your market.
By realizing your market, you’ll know what sort of products and services potential clients are trying for. Though it received’t assist you to raise visibility in your web site, it’s going to allow you to increase your conversions, and you may extra simply get to know your market by visiting forums in your matter, posting polls in your website, and finding out other websites on your topic.
A very powerful factor to recollect is to indicate your potential clients respect. Don’t spam them with offers. Build a relationship, and also you’ll construct traffic and make more sales.

Learn More:

cheap seo services