Archive for May, 2013

YouTube Basics: How to Edit a Video

Creating a successful YouTube video involves both shooting the video and editing it into a final production. The editing process, often called post-production, helps you stitch together multiple shots into a cohesive, persuasive whole.

In years past, post-production was a costly process requiring expensive professional equipment. Today, however, you can edit your videos on any personal computer using free or low-cost editing software. The quality is often comparable to what you find in expensive national commercials and network news shows.

Here are four steps to get you started editing your YouTube video:

1. Select a video-editing program.
You use the program to edit individual shots into a single video file, which you can then upload to YouTube. The editing program also enables you to add onscreen text, graphics and other special effects.

While you can buy video editing programs, such as Adobe Premiere Pro and Apple’s Final Cut Pro, they can be costly and complicated to use. There are a number of free or low-cost programs that can produce satisfactory results. If you have a Windows PC, you can use Microsoft’s free Movie Maker software, and if you’re a Mac user, there’s Apple’s free iMovie. Both programs are fine for basic editing and special effects, and they’re surprisingly easy to use.

If you have more advanced needs, check out such programs as Adobe Premiere Elements, Sony Movie Studio Platinum and Pinnacle Studio, each of which costs $100 or less. These programs offer more choices for transitions and special effects and produce more sophisticated results.

2. Edit your production.
Whichever editing program you choose, it can be simple to piece together the individual shots you made into a single video. The goal, of course, is to create a seamless video that effectively tells your story.

Most editing programs offer a timeline view, onto which you drop the individual shots. Each of your shots is actually a separate video file, and you’re adding these video files to the timeline of your master video. You can move the shots around, trim or shorten any individual shot, and delete the shots that aren’t working for you. You can then add transitions between shots, such as fades, to give a more professional look to the final production.

3. Add text, graphics and other special effects.
Once you’ve edited together your individual shots into a single video, you can enhance it with special effects. For example, most businesses want to add their website URL or toll-free phone number to the video, which you can do by superimposing that text onscreen. With most editing programs, this can be accomplished by adding a text layer to the video at certain points, typically the beginning and end of the video.

You also can superimpose pictures and other graphics, perhaps to show a product package while other action is taking place onscreen. Other special effects include split-screen, soft focus and sepia tone. In addition, you can add background music, either your own or generic music styles provided by the editing program. You don’t need to be a pro to add these special effects, as most of these programs guide you through these functions step-by-step.

As tempting as many of these special effects may be, don’t go overboard. You don’t want onscreen graphics and other fancy effects to draw attention away from your key message. They should help tell your story, not get in the way.

4. Choose the right file format.
When your video editing is complete, you can create a final video file to upload to YouTube and other video-sharing sites. YouTube will accept most major file formats, so you’re probably safe no matter which one you choose. I recommend the .AVI, .MP4, or .WMA formats, which are all supported by the major video editing programs.

When you’re editing your video, make sure you’re using a 16:9 ratio widescreen format, which viewers generally expect. And whichever file format you choose, render your file in either 720p or 1080i high definition. Even if viewers watch your video in a lower-resolution format on their computer monitors, you want to start with the highest resolution possible in the original file. What’s more, some viewers will be watching your video on big-screen, high-definition TVs, so you don’t want to feed them a lower-resolution version.

Read more: http://socialkik.com/

 

Advertisements

Like Twitter, Facebook Rolls Out Verified Pages

If you’ve been on Facebook today, you might have noticed a small blue check mark next to the names of celebrities and businesses on timelines, in search results and elsewhere on the site. That’s because the social networking giant today has released verified pages.

Much like Twitter’s verified accounts, the goal is to allow users to find authentic accounts for high-profile people and businesses. If a person knows immediately that your Page represents your brand, the idea is that more people will like your page.

For now, verified pages are being reserved specifically for well-known public figures and other pages with large followings, Facebook says. These can include celebrities, journalists, government officials and popular brands. Facebook, however, did not say how large a following a page needs in order to qualify for verified status.

With Twitter, high-profile accounts can request verified status. Not so on Facebook. It says it is not accepting requests for verified status. So even if you think your company page is fantastic and you have a ton of amazing fans, for now you’ll have to wait for Facebook to make that decision for you.

In the meantime, if you spot another page that you feel is impersonating your brand, you can report the fake account to Facebook.

Read more:http://socialkik.com/

Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze

There may be another billion-dollar startup on the horizon, and this time it’s based in Israel. Reports surfaced recently indicating that Facebook was in deep negotiations to acquire social mapping tool Waze, which crowdsources tips on car traffic, road conditions, speed traps and other hazards in order to provide users with ideal driving directions. Now it appears that search giant Google is getting involved, possibly creating a bidding war for Waze.

 

Waze is reportedly seeking more than $1 billion. Based in Israel, Waze also has an 11-person team in San Francisco.

For Facebook, adding Waze’s mapping technology can make sense. Fellow Silicon Valley tech titans Google and Apple already have their own mapping software, and Waze could allow Facebook to compete while maintaining its emphasis on social tools. If Google were to buy Waze, it could eliminate a competitor while gaining the technology to enhance its own maps app with social features. If all negotiations break down, the four-year-old startup may seek more venture funding. — Bloomberg News and Reuters

Twitter’s two-factor authentication might not be enough to stop hackers.
With the Twitter accounts for major brands getting hacked in recent weeks, Twitter has added two-factor authentication to its sign-in process, requiring users to enter a six-digit code that Twitter will text to their phone for every sign-in. But the new feature won’t stop hackers from obtaining log-in info via email phishing attacks, Information Week reports. And Twitter does not support two-factor authentication for multiple account managers, which causes an issue for big companies which often share social-media duties among several employees. — Information Week and Mashable

Flickr experiences outage following relaunch.
When you relaunch a website, make sure in advance that it can handle a potential surge of user traffic. Four days after Flickr got a major makeover, many of its 89 million users experienced a severe slowdown in the popular photo-sharing service, while others were unable to access the site at all. Presumably, its servers were overloaded by increased interest from users as well as all the photos being uploaded to the site’s new high-res interface. — TechCrunch

Google makes Google+ photo content searchable.
You know all those photos of flowers and sunsets you uploaded to Google+? Now you can search for them on Google.com or Google+ using the phrase “my photos.” For instance, type “my photos of flowers” into the search engine and you’ll be given a thumbnailed list of your photos that match that description. Google is using so-called “computer vision” to scan the content of your photos and serve you the relevant ones. The tool is in its early days, but given the machine learning component, its accuracy is bound to improve with time. — TheNextWeb

New species of inspect identified — over social media.
A recently identified lacewing, a type of flying insect, was selected for a list of the top 10 newly discovered species after being discovered and described over social media. Photographer Hock Ping Guek snapped a photo of the bug in a park near Kuala Lumpur and uploaded it to Flickr. An American entomologist saw the picture and realized it might be noteworthy, after which Guek sent a specimen to another scientist at London’s Museum of Natural History, who confirmed that it was a new species. The three men collaborated using Google Docs to write up a description — a milestone for amateur science and social media knowledge sharing. The list of new species was compiled by the International Institute for Species Exploration at Arizona State University. — Guardian

Read more:

There may be another billion-dollar startup on the horizon, and this time it’s based in Israel. Reports surfaced recently indicating that Facebook was in deep negotiations to acquire social mapping tool Waze, which crowdsources tips on car traffic, road conditions, speed traps and other hazards in order to provide users with ideal driving directions. Now it appears that search giant Google is getting involved, possibly creating a bidding war for Waze.

Waze is reportedly seeking more than $1 billion. Based in Israel, Waze also has an 11-person team in San Francisco.

For Facebook, adding Waze’s mapping technology can make sense. Fellow Silicon Valley tech titans Google and Apple already have their own mapping software, and Waze could allow Facebook to compete while maintaining its emphasis on social tools. If Google were to buy Waze, it could eliminate a competitor while gaining the technology to enhance its own maps app with social features. If all negotiations break down, the four-year-old startup may seek more venture funding. — Bloomberg News and Reuters

Twitter’s two-factor authentication might not be enough to stop hackers.
With the Twitter accounts for major brands getting hacked in recent weeks, Twitter has added two-factor authentication to its sign-in process, requiring users to enter a six-digit code that Twitter will text to their phone for every sign-in. But the new feature won’t stop hackers from obtaining log-in info via email phishing attacks, Information Week reports. And Twitter does not support two-factor authentication for multiple account managers, which causes an issue for big companies which often share social-media duties among several employees. — Information Week and Mashable

Flickr experiences outage following relaunch.
When you relaunch a website, make sure in advance that it can handle a potential surge of user traffic. Four days after Flickr got a major makeover, many of its 89 million users experienced a severe slowdown in the popular photo-sharing service, while others were unable to access the site at all. Presumably, its servers were overloaded by increased interest from users as well as all the photos being uploaded to the site’s new high-res interface. — TechCrunch

Google makes Google+ photo content searchable.
You know all those photos of flowers and sunsets you uploaded to Google+? Now you can search for them on Google.com or Google+ using the phrase “my photos.” For instance, type “my photos of flowers” into the search engine and you’ll be given a thumbnailed list of your photos that match that description. Google is using so-called “computer vision” to scan the content of your photos and serve you the relevant ones. The tool is in its early days, but given the machine learning component, its accuracy is bound to improve with time. — TheNextWeb

New species of inspect identified — over social media.
A recently identified lacewing, a type of flying insect, was selected for a list of the top 10 newly discovered species after being discovered and described over social media. Photographer Hock Ping Guek snapped a photo of the bug in a park near Kuala Lumpur and uploaded it to Flickr. An American entomologist saw the picture and realized it might be noteworthy, after which Guek sent a specimen to another scientist at London’s Museum of Natural History, who confirmed that it was a new species. The three men collaborated using Google Docs to write up a description — a milestone for amateur science and social media knowledge sharing. The list of new species was compiled by the International Institute for Species Exploration at Arizona State University. — Guardian

 

Read more: http://socialkik.com/

YouTube Basics: How to Edit a Video

Creating a successful YouTube video involves both shooting the video and editing it into a final production. The editing process, often called post-production, helps you stitch together multiple shots into a cohesive, persuasive whole.

In years past, post-production was a costly process requiring expensive professional equipment. Today, however, you can edit your videos on any personal computer using free or low-cost editing software. The quality is often comparable to what you find in expensive national commercials and network news shows.

Here are four steps to get you started editing your YouTube video:

1. Select a video-editing program.
You use the program to edit individual shots into a single video file, which you can then upload to YouTube. The editing program also enables you to add onscreen text, graphics and other special effects.

While you can buy video editing programs, such as Adobe Premiere Pro and Apple’s Final Cut Pro, they can be costly and complicated to use. There are a number of free or low-cost programs that can produce satisfactory results. If you have a Windows PC, you can use Microsoft’s free Movie Maker software, and if you’re a Mac user, there’s Apple’s free iMovie. Both programs are fine for basic editing and special effects, and they’re surprisingly easy to use.

If you have more advanced needs, check out such programs as Adobe Premiere Elements, Sony Movie Studio Platinum and Pinnacle Studio, each of which costs $100 or less. These programs offer more choices for transitions and special effects and produce more sophisticated results.

2. Edit your production.
Whichever editing program you choose, it can be simple to piece together the individual shots you made into a single video. The goal, of course, is to create a seamless video that effectively tells your story.

Most editing programs offer a timeline view, onto which you drop the individual shots. Each of your shots is actually a separate video file, and you’re adding these video files to the timeline of your master video. You can move the shots around, trim or shorten any individual shot, and delete the shots that aren’t working for you. You can then add transitions between shots, such as fades, to give a more professional look to the final production.

3. Add text, graphics and other special effects.
Once you’ve edited together your individual shots into a single video, you can enhance it with special effects. For example, most businesses want to add their website URL or toll-free phone number to the video, which you can do by superimposing that text onscreen. With most editing programs, this can be accomplished by adding a text layer to the video at certain points, typically the beginning and end of the video.

You also can superimpose pictures and other graphics, perhaps to show a product package while other action is taking place onscreen. Other special effects include split-screen, soft focus and sepia tone. In addition, you can add background music, either your own or generic music styles provided by the editing program. You don’t need to be a pro to add these special effects, as most of these programs guide you through these functions step-by-step.

As tempting as many of these special effects may be, don’t go overboard. You don’t want onscreen graphics and other fancy effects to draw attention away from your key message. They should help tell your story, not get in the way.

4. Choose the right file format.
When your video editing is complete, you can create a final video file to upload to YouTube and other video-sharing sites. YouTube will accept most major file formats, so you’re probably safe no matter which one you choose. I recommend the .AVI, .MP4, or .WMA formats, which are all supported by the major video editing programs.

When you’re editing your video, make sure you’re using a 16:9 ratio widescreen format, which viewers generally expect. And whichever file format you choose, render your file in either 720p or 1080i high definition. Even if viewers watch your video in a lower-resolution format on their computer monitors, you want to start with the highest resolution possible in the original file. What’s more, some viewers will be watching your video on big-screen, high-definition TVs, so you don’t want to feed them a lower-resolution version.

 

Read more: http://www.socialkik.com/

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

Pinterest, the popular social network where users “pin” photos and other content to their digital boards, has released a pair of new features that could help business owners sell more of their wares.

Starting today, users who click on pins of products like furniture and clothing will be able to see more than just a compelling image. Information such as price, availability and where they can buy the items will be included. Pinterest is calling the new feature “rich pins.”

For now, only products from a handful of companies — including Anthropologie, REI and Target — will include the new information. Other businesses that are on Pinterest and want to participate can contact Pinterest through their developer site to get started, a spokesperson says in an email. There are no fees for businesses to participate.

Pinterest is also including more information on certain pins about recipes (cook time, ingredients and servings) and movies (content ratings and cast members).

What’s more, Pinterest plans to make the “Pin It” button, which allows users to click on items on other sites and share them on their Pinterest boards, available in mobile apps. Right now, the button is only available on the mobile apps of nine businesses, including Behance, Etsy and Modcloth.

To access the new pins, users will need to click the “Get it now” button on top of the home feed in order to update to the redesigned version of Pinterest, which was released in March.

Read more: http://socialkik.com/

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Google Glass is going social. At its annual I/O developers conference on Thursday, Google announced seven new apps, which it’s calling Glassware, for its internet-enabled eyewear. Facebook, Twitter and Tumblr will each have a dedicated app allowing access to the social network.

Other new apps include ones from CNN and Elle magazine. The CNN app will provide news updates and video clips, while Elle’s will allow users to view images and articles from sections of its magazine, among other functions. According to the New York Times, Google has instructed Glassware developers to “keep it short and sweet for the small screen, make sure alerts are relevant, send timely information people need on the go and make tasks easier and more seamless than they are on other devices.” — The New York Times

Rumors: Yahoo may buy or invest in Tumblr.
Marissa Mayer has been shaking things up plenty at Yahoo since taking the internet giant’s top job last year, but she has yet to make an acquisition of a major company. That may change as Yahoo seeks to gain users in the crucial 18-to-24 age bracket. According to AllThingsD, sources close to the situation have said Yahoo is in serious talks with Tumblr’s 26-year-old founder and chief executive, David Karp, about a possible purchase or strategic investment. There is no telling yet what the purchase price could be. Tumblr has raised $125 million to date, valuing the New York City-based company at a reported $800 million. — AllThingsD

Mysterious startup Jelly has landed major investors.
Twitter co-founder Biz Stone’s new mobile startup, Jelly, has just finished its Series A funding round and has also gotten cash from several prominent individuals, including Bono, Al Gore and Square co-founder Jack Dorsey. Jelly’s concept is still under wraps as far as the general public is concerned, but it’s a good bet that the new startup will operate in the social space. Stone has tapped Ben Finkel, formerly Twitter’s engineering manager, as chief technology officer and has also hired Kevin Thau, who spearheaded Twitter Music. Plus, as Stone explains, Jelly is named for the jellyfish, a creature whose brain “is more ‘we’ than ‘me.’ ” — VentureBeat

Twitter buys its second big data company in two weeks.
This week, Twitter bought Lucky Sort, a Portland, Ore.-based data-mining and visualization company. Lucky Sort will shut down over the next few months, and most of its staff, including CEO Noah Pepper, will join Twitter at its San Francisco headquarters. Last week, Twitter bought Ubalo, another data company, which launched in 2011 with the goal of making “large-scale computing easier and more accessible to a technical audience.” Twitter will acquire Ubalo’s technology and talent. — SocialTimes

Two Arizona business owners melt down on Facebook.
When Samy and Amy Bouzaglo signed up to be featured on celebrity chef Gordon Ramsay’s reality TV show Kitchen Nightmares, in which Ramsay fixes up ailing restaurants, they couldn’t have anticipated the social-media firestorm they were in for. On the show, Ramsay walked out on the Bouzaglos, saying he couldn’t help their Scottsdale, Ariz.-based business, Amy’s Baking Co. Bakery and Boutique Bistro. The Bouzaglos’ behavior on the show — taking a waiter’s tip, firing an employee on the spot for talking back and continually butting heads with Ramsay — inspired a condemnatory Reddit thread, which led to a barrage of negative comments on their Facebook page. The Bouzaglos appeared to fire back at their critics on Facebook, but then claimed their social media accounts had been hacked and said they weren’t the ones posting. The opening of a new Facebook page did nothing to stem the tide of criticism. On Wednesday the owners snapped and posted an outraged, expletive-laden status, saying they were done responding to the criticism. — Phoenix Business Journal

Read more: http://socialkik.com/

Google+ Gets a Major Makeover

If you’re one of the growing millions using Google+ for work or play, there was some news today from Google’s I/O developer’s conference that you might find useful. The search giant said it is rolling out more than 40 different changes to Google+ as part of a major redesign.

During the event’s three-hour-long keynote presentation in San Francisco, Google senior vice president Vic Gundotra outlined a number of the changes, focusing on a new design for the news stream, a standalone Hangouts app and enhanced photo capabilities. The changes, he said, are part of an effort to simplify the user experience.

Since it launched about two years ago, Google says 190 million people are now active on the Google+ platform, with 390 million people using Google’s social tools like the +1 button or making video calls in Gmail. Its user base is growing but still pales in comparison to Facebook’s more than 1 billion active users or Twitter’s 300 million.

Here’s a look at some of the changes Gundotra discussed that are expected to roll out to users today:

new stream for all types of devices: As more people switch between devices like smartphones, tablets and desktop computers, the engineers at Google wanted to adapt the Google+ stream so that it could be used easily no matter what device — or what size screen — is used. Starting today, the Google+ news stream will feature a multi-column layout. Users will see one, two or three columns depending on the size of their screen or the view settings selected. Photos and videos can span more than just one column, making them “nicer to look at,” Gundotra said.

Updated content search with Related Hashtags: In a step to “go deeper” with search, Gundotra talked about a new feature called Related Hashtags. Google will read the text and scan the images in each post you upload and automatically assign them hashtags that your connections can click on for related content. Users can remove these auto tags and replace them if they’re unwanted or incorrect, Gundotra said.

A new Hangouts app: Google has created a free standalone Hangouts app that combines not only live video but also text and photos. It will be available over Android, iOS and the web.

When a user opens the app, he or she will see a list of conversations, images and videos shared among his or her contacts. Since every interaction is saved in a user’s history, he or she can access previous interactions with contacts. Users can opt to disable the history function if they don’t want Google keeping tabs on all of their interactions.

Expanded image editing tools: The process of editing and uploading an album’s worth of images can take a significant amount of time, so Google+’s new photo-editing tools aim to simplify and speed up that process, Gundotra said.

For adjusting images, Google+ is rolling out Auto Enhance, a suite of simple-to-use editing tools for things like skin softening, reducing red eye and adjusting brightness or contrast. A new Auto Highlight feature can scan your images to identify the best ones, meaning it can recognize pictures of important places or avoid duplicate images or those that are over or under exposed.

Google+ is also increasing the amount of free cloud storage space it offers users for higher resolution images — 2,048 pixels and larger — from 5 GB to 15 GB, Gundotra said.

 

Read more: http://socialkik.com/