Fast, Furious and Humorous: Sound Bites From Social Media Week

Marketing professionals from all over the country descended upon New York City this week for Social Media Week to learn from industry leaders on how to create engaging content, respond to customers during a crisis, incorporate humor into your tweets and more. The goal: learn something new about social media marketing that they can use for their own companies and startups.
We were there, too, in the trenches taking notes, networking and live-tweeting all the relevant sound bites. We collected a variety of tweets from attendees — including some of our own — that might give you a taste for how the event went down.
Here are some of the highlights from Twitter:

Friday, February 22:

Richard Robbins, founder of marketing consultancy Upper West Strategies
“On Twitter, you imagine your audience to be the people you follow, not the people who follow you.” Good insight from @zephoria #smwbigdata

Heather Renae Cosson, social media strategist ‏
“Content is king.” I can’t tell you how much I’ve heard that this week. Remember engagement is queen. #smw13 #ShermanLevine

Kat Sagun, public relations professional ‏
Would rather have 100 followers who engage & care about content than 1 million who don’t #smwtumblr #SMWNYC #smw13 #socialmedia

Linnea Zielinski , aspiring publishing professional‏
@MayaBogle’s claim that microsites are “content ghettos” shortsighted. It ignores the power and loyalty of the niche market. #smwfuturemedia

The EmergingDesigner, a network for emerging designers and fashion professionals
Tagging is a key strategy for building your audience on tumblr #smwtumblr #smw13 Go broad and think about how people are searching.

Amanda McCormick, founder of Jellybean Boom, a web and social media consultancy ‏
“U could take the most boring thing in the world and if you take a great photo of it, people will love it. -Alexis Kaplan @tumblr #smwtumblr

Thursday, February 21:

ClickZ, a digital marketing news site ‏
‘I don’t share your brand cause I like your brand, I share your brand cause I like my friends’. @jperelman #smw13

Jason Fell , technology editor,‏
On customers who just want to brand bash on social media, @LaurieAMeacham says sometimes “haters are just going to hate.” #SMW13

Matt Bruck, co-founder of Joios, a “collaborative tasting community”
Scott Anderson (@controlgroup): Silicon Valley funding is bigger “but in doing business, there’s no other place like” NYC. #smwNYCtech

Fenton, a global team of communicators
Want to be a thought leader? Get your CEO, president, founder, experts, etc. engaging on social media! #smwfoundations

James Sims, social media manager at New York City’s Lincoln Center
“Social media teams are the new creative departments in companies.” Creating content mixed with responding quickly. #smwbuzzfeed

JWT New York, a marketing communications company
“Thinking like a newsroom is the future model for how brands will engage”- @boughb #SMWnative #SMW13

Dianna McDougall, content strategist and designer ‏
“Has anyone ever hooked up with someone they’ve met on LinkedIn?” @BoobsRadley #smwcomedy


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