Early Test: Facebook’s Graph Search a Dud for Marketers

By now you’ve most likely heard of Facebook’s new Graph Search, which essentially allows you to search for things based on the interests and recommendations of your friends, as well as their friends. While the tool should potentially be useful for searching for specific pieces of information on Facebook, it is, at least in its beta version, seriously flawed.

I’ve spent the last week testing Graph Search, and I’m disappointed with it. Sure, it performs well when telling you who your friends are, what categories they fall under, where they live and what they do, but as of now that’s about it. Instead of developing an innovative search tool that gives us a new way to search and offers an information alternative, Graph Search is your same cookie cutter search engine. If you ask former Facebook executive Dave Morin, this tool is nothing new at all — it’s a product that existed as far back as 2006, but was eventually eliminated.

Visit: http://socialkik.com

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