Review Your 2012 Social Activity

The only way to assess and ignite a movement in social for your organization is to see what your current activity (2012) has done to drive customer engagement (and conversion if applicable). You will want to list all relevant pages, including: your blog(s) and any on-site communities, Facebook, Twitter, LinkedIn, Pinterest and any other social networks or forums in which you are active as a company.

From here, you should assess how you have been communicating, what you have communicated (content types, length, and messaging per target), how often you have communicated, a level of engagement and a sentiment of interest (positive/negative/neutral). If you have been using a social management and monitoring system such as HootSuite, Radian6, etc., you should certainly run analytics to assess how your social program has delivered in 2012. Visit http://www.socialkik.com.

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