Top 10 Tips for a Social Media Strategy

Posted by Matthew on August 22nd, 2011

A colleague asked us the other day what would be our top 10 tips for using social media as a marketing tool and it occurred to us that we hadn’t blogged about social media for a while.  Bob wanted to know why we felt social media was important and what its impact was on marketing, SEO (search engine optimisation), even  website design and then the overall business.  So we thought about this and here’s our top 10.

  • Social media needs commitment – time for authoring content and time for interacting.  Don’t do it if you are not prepared to make time.  Be totally objective. What do you want to achieve by using social media?
  •  Join lots of social media sites, but focus efforts on only on a couple. For business I would suggest Twitter and Linked-In
  •  Remember that everything you post is now in the public domain – permanently.  Does your next client need to know how many pints of lager you consumed with your rugby curry boys on saturday?
  •  Optimise your website and remember that social media is great for search engine optimization.  This will focus you on the topics to blog/interact on and help you with important keywords.  Google ranks sites now on social media authority – take advantage of this – and many will allow you links back to your website – don’t miss this opportunity and use anchor text if you can.
  • Be interesting – try and be an authority on what you do best. That way people will want to engage with you. Reply if people connect or comment on your posts.
  •  Interact – ask questions.  Find people with common business interests – engage – help them first.
  •  Always keep your profile current and keyword rich – choose a great username that involves keywords if appropriate.
  •  Use social media sites that can integrate. For example, FaceBook can link with Twitter so that any status update on FaceBook reflects as a tweet, or vica versa and Twitter can integrate with Linked in so any tweets update automatically on your LinkedIn profile.
  •  You cannot manage it all without some automation – use Hootsuite or Tweetdeck to monitor important contacts and their social media activity.  You can also schedule tweets.
  •  Watch out for new social media sites. They might be the next Twitter or Facebook.

Think Joined-up Sales and Marketing

Posted by Deb on August 15th, 2011

In this tough economy, resources are really tight. Not only is the marketing budget highly restricted but we are all finding resources – human ones – and as a direct result, personal time limited. So how can we compete, how do we get more business from existing customers and new business from prospects?

Remember the sales funnel?

We have to address each stage and think long term; as well as getting the short term fix that brings in this months mortgage! And that means being totally customer focused.

There are six critical tactics to identify great prospects and to convert them into happy paying customers:

Cease focusing on pushing product – engage a company-wide customer-centric approach – what to they want? – what are their real needs?  Check out my “product positioning for duffers” article here.

Identify the most compelling value proposition in your offering that will satisfy those customer needs – this will resonate with the prospect and assist them in choosing you.

Deliver a totally consistent message in all your outbound communications based on this compelling value proposition – dominate your niche – be known for what you are really good at

Test your efforts – continuously. Analyse, modify and test again.

Adapt your offering to what is right now a constantly changing marketplace – evolve – don’t be a dinosaur – see my previous paper on this.

Sales and Marketing are jointly accountable for sales conversions – the 2 disciplines should be joined at the hip right now.

This are tough times – find out what your customers really want right now, evaluate their response and keep forward momentum on product development – and remember that services are all part of the product – for example terms, warranty, payment credit, support, training etc.

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Specialist Engineering Contracts gets to page 1 of Google

Posted by Deb on July 25th, 2011
Following some intensive targeted off and on-page SEO, The Specialist Engineering Contractswebsite  designed by Snap-Marketing, now ranks at the top of Google page one for a keyword – 2 more to go – watch this space!

The website was designed from the bottom up by Snap Marketing and we researched some interesting gaps in the market with the keywords we agreed with the client.

We love it when a plan comes together!

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Your Website Meta Description is actually an Ad

Posted by Deb on June 16th, 2011

I was doing a presentation on SEO to the local BNI chapter yesterday – and was trying to explain the various elements of on-page optimisation in the context of website design in order to highlight the difference between on-page and off page SEO.

So I put up this screen grab of a typical site to show the keyword rich title tag, header tags body copy – we optimise this is all our website designs and re-redesigns. But today, reflecting on what I told the audience about how important the meta description in website design and SEO, it got me thinking.

The meta description of a web page is the text that appears under the title tag in the search engine results and basically describes that page. And I have been looking at it as an key SEO element, which it is.  But hang on, the meta description for an important page on your site an advertisement – and it can and should invite the surfer to take action. For example a click through.
So a compelling meta description is an important part of making your site more visible on the Web but also a marketing tool in its own right.

But hang it – why not make it such a good ad that they don’t need to?

In the image below, we show results from Google for a search on Marketing Consultants Berkshire. The meta description for each web page is the black text below the link in blue. Get those keywords in there for the search engines but also make it strong enough to invoke as call to action – a click through or maybe a phone call.

You’ve got about 150 characters so make them count!

 

Yee Haaaa! Valued Client to the top of page 1 on Google

Posted by Matthew on June 6th, 2011

After on 4 months off and on-page SEO, the GL Print website, designed for SEO by Snap-Marketing, ranks at the top of Google page one for a keyword – 2 more to go – watch this space!

The website was designed from the bottom up with SEO in mind – with keyword research first, then website structure and navigation, then copy and then off page link building.

We love it when a plan comes together!

 

 

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