Marketing Minded – Marketing Tips That Work

Blogs Every Marketer Should Read

August 24, 2011 by  at 7:12 am

In business, everyone is trying to gain a competitive advantage. Having a plethora of resources that’ll keep you two steps of the competition ideal for most business owners, marketers, and entrepreneurs. That’s why I decided to share a few blogs that are invaluable resources.

These blogs are so saturated with value that it’s near impossible to swing through without leaving with some type of nugget of knowledge. The following blogs should be on every marketers reading list. Visit them, bookmark them, then go tell a friend. This is the creme de la creme of business-related blogs.

Copywriting

Copyblogger – Brian Clark runs one of the best online marketing blogs on the Internet. Copyblogger is the one-stop shop for content marketing strategies. If you’re looking to create compelling content that sells then this blog is for you. The Internet Marketing for Smart Peoplecourse contains some of the best value you’ll find online, and it’s free.

Traffic & Conversions

Social Triggers – Derek Halpern has an approach that’s very direct, simple, and super effective. Social Triggers is focused around “psychology marketing”, basically learning what makes people tick. Social Triggers will help you get more traffic, leads, and sales. Derek has two great resources on Social Triggers; one packed with proven list building strategies, and another with tips to help you increase sales online.

Think Traffic – Corbett Barr is the man behind Think Traffic, a blog designed to help bloggers build popular blogs with tons of traffic. Think Traffic is like one big toolbelt full of strategies and tactics to you build an audience and make money in the process. Sign up for Traffic School while your over there.

Affiliate Marketing

Smart Passive Income – Pat Flynn turned lemons into what is now The Smart Passive Income Blog. The guy got laid off and created the blueprint to making a living online. Pat’s monthly income reports are gold; they’re detailed, real-life experiences from a nice guy making a cool 5 figures a month online. If you’re trying to monetize your blog to make part time or full time income then this needs to be your bible. A plethora of tips and tested methods that’ll help you earn big bucks without the long hours.

Social Media

Social Media Examiner – Guide to all things social media. This blog is filled with detailed “how to” articles, case studies, and exclusive interviews with numerous successful marketers. Their valued-packed video content are amongst some of the best on the web.

Chris Brogan – There’s an alpha authority figure in the social media space and his name is Chris Brogan. On his blog, Chris talks about how to humanize your business, building loyal online communities, and the future of business communications. His Blog Topics community(which I’m a member of) is full of food for thought to help you improve your blogging efforts.

The Pros and Cons of Email Marketing

Email is the most powerful marketing tool, period. It’s inexpensive and the most preferred medium for sharing. All that said, email isn’t perfect. There’s a good and bad side to everything, just make sure the benefits out weight the flaws. It’s really a matter of opportunity cost.

Since I’m such an advocate of email, I don’t think it’d be right if I didn’t run down both sides so you can be aware of who email is with and without the makeup.

Here’s the run down:

Pros

  • Quick, easy delivery
  • Inexpensive
  • Targeted
  • Completely measurable
  • Automated messages
  • High ROI
  • Builds trust
  • Unlimited reach
  • Drives sales
  • Interactive

Cons

  • CAN-SPAM Act
  • Once sent, emails can’t be fixed
  • Deliverability isn’t guaranteed due to spam filters
  • Can be easily ignored
August 15, 2011 by  at 7:06 am

Everyone doing business, marketing a product or service needs to have an engagement strategy in place to help grow their business, especially online. Engagement is the name of the game. It’s what keeps businesses going for the long haul. I blog here to help small business owners and entrepreneurs learn how to connect with their customers, engage them and drive sales using social media and email marketing. That’s because engagement or your …[Continue reading…]

August 11, 2011 by  at 7:04 am

Blogging is not for the faint of heart. It takes knowledge, hard work, and dedication amongst other things to build a massive following. Luckily for you, there’s one thing that makes a blogger life much easier and much more profitable: an email list. Here’s a few reasons why… It Drives Loyal Traffic If you’re like most bloggers, one of your main goals is to increase traffic. The more traffic the better. But traffic isn’t necessarily qualified …[Continue reading…]

August 8, 2011 by  at 6:55 am

Ar•chi•tect (n): a person professionally engaged in the design of certain large constructions; the deviser, maker, or creator of anything. I started off this post with the definition of an architect just to show you the everyone is an architect in their own way, whether we realize it or not. As business owners, we should undoubtedly take this approach to our ventures. An Architect is a Selfless Giver Architects are responsible for nearly …[Continue reading…]

 

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