Tips on Best Practices in Social Media Marketing

Looking for some best practices for social media marketing? Spredfast, an enterprise-class social media management and social CRM system, recently offered a webinar with some strategic insights worth reviewing.

Dubbed “The Social Media Pocket Guide: 6 Ways Marketers Should Use Social Media with the Proven Tactics to Achieve Success,” Spredfast partnered with the American Marketing Association to serve up tips for developing and implementing an effective social media marketing program.

Social CRM Rising

“There’s no question that the social floodgates have opened. Social media is impacting the way organizations do business because many customers are using social networking as their primary mode of interaction,” said Jim Rudden, CMO of Spredfast.

“The result is a proliferation of formal and informal social media programs within every function and brand across most companies. So, Social CRM platforms are becoming an essential part of the infrastructure for managing all of the different components of social programs — teams, accounts, audiences, networks and objectives.”

Quick Review

In the webinar, attendees learned that having social media as a tool in the marketing arsenal is no longer a nice-to-have. It’s a must-have. Rudden and Jordan Aviator, director of social media at Spredfast, discussed the six main objectives every company should consider to have at the core of its social strategy, as well as highlighted real-world examples and proven tactics needed to achieve each objective.

Key topics of discussion included how social media ties into existing organizational goals, as well as proven tactics to use with each social media objective. The focus was on strategies that marketers can start implementing immediately. If you missed the webinar, you can still register for the recap. In the meantime, Spredfast offered up some of the learning to share with our readers.

Three Key Objectives

According to Spredfast, the first objective in any social CRM effort is to build…

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